creative director

Reginald
McGuire

I’m always searching for the big idea. A new idea. An idea that makes a dent in the bottomline and inspires people to act. I sketch, design, build, and create. I bring ideas to life through solid design principles and CX thinking. I understand business requirements and create to exceed client expectations. I’ve launched million-dollar pharmaceutical brands, led one of the largest global consumer promotions for McDonalds combined with the blockbuster hit movie Avatar. I can bring a fresh creative perspective and dynamic leadership to your brand/company seeking an innovative creative thinker.

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CREATIVE

Whether working on a responsive web site, iPad application or new ad campaign, all good creative starts with an idea. I thrive and take pride in the process of brainstorming and conceptualizing. I’ve created million dollar ideas for billion dollar companies. All part of a day’s work.

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STRATEGY

I enjoy the challenge of taking on ambitious business goals and building creative strategies that exceed client expectations. From building product roadmaps to crafting omni-channel marketing and communications I’ve helped achieve staggering results for the brands I’ve had the pleasure of working on.

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PROCESS

Creativity is a process. From a sketch, to UX/wireframes, to a finished design, I’m adept at each phase of a project and can hit the ground running.

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PRODUCT LAUNCHES

From the ideation and creation of the campaign concept, to the the UX and design of all print and digital materials, I understand how to launch a product. I’ve overseen multiple rebranding and product launch campaigns for Fortune 500 companies.

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DESIGN

Whether the project calls for a responsive web site design, custom trade show application, phone app or and iPad application I understand the creative process from architecture, UX to developing an award-winning UI design.

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UX

Whether whiteboarding, sketching, rapid-prototyping, conducting user interviews or working in Sketch/XD to build interactive user flows, I understand the process and journey of user experience design.